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Introducing: Highlighted Posts

Every now and then, a post comes along that’s meant for big things. It could be pulling the wraps off your new project, promoting your next show, raising awareness for a cause, or just sharing a truly incredible photo. 

Today you’ll have a new option to Highlight those extra-important posts. For one dollar, your post will stand out in the Dashboard with a customizable sticker to make sure your followers take notice!

As yes, the day always comes when my favorite free web services start doing what can only be called an obvious money grab. Today is Tumblr’s day.

I’m not saying Tumblr shouldn’t do extra things and feel free to charge for them, they have server fees to deal with and staff to pay. But … really? A dollar to make the post ever so slightly wider? Every time? On a site where 95% of the users are teenagers and poor college students? I feel like you can do better than this, Tumblr.